1. We analyze the risks

We identify the most important and less important pages from the perspective of organic search. We agree on how much attention to give these pages during the redesign.

2. We prepare the website for redesign from an SEO perspective

We set rules for URLs. We determine which pages and images need to be transferred to the new website. We evaluate which pages can be removed and where they should potentially be redirected. We define redirect rules. We check whether the proposed URLs work correctly (e.g. www, https, and similar). We agree on what content changes to make immediately after the redesign (what to keep, what to adjust). We check internal linking between pages (the so-called information architecture).

3. We set up on-page SEO for the new website

We prepare requirements so the new website meets search engine expectations (e.g. loading speed, mobile version, sitemap, etc.). During development, we continuously review proposals, code, and potential issues (e.g. hidden content, pagination). We propose how different types of pages should be linked to each other. Before launching the new website, we do one more technical check of everything. Consultations are of course part of the whole process. If only the design is changing (and not the system in the background), it is less demanding from an SEO perspective.

4. We give you content recommendations

If needed, we conduct keyword analysis and based on it adjust the main pages or propose new ones. We set rules for content creation – how to use keywords in titles, headings, etc.

5. We set up SEO analytics

We prepare a list of the most important pages that need to be monitored to ensure they work properly after the redesign. We start keyword monitoring – tracking how they rank in search engines. We monitor whether users are hitting error pages (404 and similar).

6. After launch, we check and monitor everything

We carry out a final technical review after deployment to make sure nothing is preventing the website from being indexed by search engines. We monitor the website’s progress after one day, one week, and one month from launch. We set up automatic monitoring of core SEO parameters so everything stays under control. If search engines get stuck somewhere or misunderstand something, we try to guide them.

AI & SEO-safe redesign services

In more than 10 years, we have gone through dozens of website redesigns of various sizes and complexity. We also develop our own crawler. Thanks to that, we can analyze risks, prepare your website for migration, and catch errors in time that could cost you search engine traffic.

I need help with this

visits per year that our clients gain from SEO

companies regularly use the SEO auditor we develop

We won gold and silver in the SEO category

Who have we helped with redesigns?

Megaubytovanie + DE, EN, PL, CZ, HU languages

Technology: Next.js

Megaubytovanie and Megaubytko is a portal with millions of landing pages and six language versions, including subdomains like de.megaubytko.cz. We were part of the team for a complete website redesign, where it was not just about the website and design, but also a change in the technologies used. In this case as well, we managed it without a drop in organic traffic.

domains

subdomains

2 300 000

indexed URLs

We were very satisfied with our cooperation with Spotibo. We appreciate the human approach, prompt responses, flexibility, as well as professional outputs and reporting.

We could rely on Spotibo in everything we agreed on, and we continue our cooperation to this day.

Pavol Luzbetak

Founder of Megaubytovanie

Športnet / Futbalnet

Technology: Next.js

Futbalnet is a news platform visited by more than 2,000,000 Slovak football fans. Despite the removal of hundreds of thousands of pages, the main goal was to maintain 15,000,000 visits from SEO annually and create a stable foundation for further growth.

Challenges

Migrate more than 4,000,000 pages
Backend system change
URL changes on 100,000+ pages
Handle changes in website content and structure
Flawless accessibility for Google despite JavaScript.

Results

7.8% growth after redesign
59.5% growth in image search
178.6% growth from Google News
Preserved traffic from Google Discover

We planned the Futbalnet.sk redesign for more than 1.5 years, and besides the redesign itself and major SEO changes, it also included a technological update of the entire codebase.

Given the size of the project and the high traffic, it was important to prepare thoroughly and eliminate all critical points. I believe we managed to make the product faster overall, improve it, and above all make club and competition pages with their archives much clearer.

Michal Choleva

Executive Director

Boataround

Technology: PHP and JavaScript with hybrid rendering

You do not win the Tour de France with a punctured inner tube. But that happened to Boataround. We had to repair and replace the inner tube, that is, the website. Search engines were having a hard time crawling the website and processing the content.

The problems were mainly caused by the heavily simplified mobile version of the site and by generating a large part of the content using JavaScript technology, which created issues for search engines. Managing the website transition was one of the key changes that enabled future growth in gross profit from SEO by hundreds of thousands of EUR per year.

ZOOT

During the ZOOT redesign (CZ, SK, RO language versions), there were major changes especially in URLs, and at the same time the website was moving from http to the more secure https protocol.

Even though there were slight drops after launching the new version, thanks to timely intervention we caught and resolved them quickly. This allowed us to maintain organic traffic from both Google and Seznam.

Thanks to the cooperation with Janko Januška's team, we were able to solve two key needs at ZOOT: successfully managing the transition of the website (CZ, SK, RO) to a new platform and setting up a roadmap aimed at continuous website optimization, including regular SEO monitoring.

This was mainly about a detailed analysis and plan for switching to https & migration to new URLs, response time when issues occurred, and proactive traffic monitoring, which helped us identify several problems very quickly.

Lucie Zaloudkova

Project Manager

Dovolenka.SME.sk

Dovolenka.sme.sk already had a website with hundreds of thousands of URLs back in 2014. The transition to a new design, structure, and content was a huge change.

In the end, we managed the redesign without a significant drop in organic traffic, and it kicked off more than 10 years of successful cooperation.

We have been working with Spotibo for 10 years. During that time, they have provided us with excellent advice and strategies in SEO that enabled us to achieve a significant increase in our website's visibility in search engines. Thanks to their top-level approach, we recorded growth in traffic and sales.

We value their flexibility, willingness, and ability to adapt to changing trends and algorithm updates, which has allowed us to maintain a competitive advantage in the market.

Peter Kuna

CEO

Why address SEO during website migration?

You prevent major drops in traffic and sales

Thoughtless changes to URLs, structure, or content can confuse search engines and lead to a significant drop in traffic.

We help you go through the change so that traffic ideally does not decline and continues to grow in the future.

From an SEO perspective, your new website will be ready for further growth

A redesign is the ideal moment to build the website so it can continue to grow without unnecessary complications.

A well-configured website can handle new categories, filters, or landing pages without running into technical limitations every time you make a change.

You save time and money on the development side

We have programming experience, so we do not theorize. We deliver specific, understandable tasks and can coordinate directly with developers.

Developers’ time is not cheap, so we focus on changes that save them work and save you costs.

What SEO risk does your redesign bring?

We created an interactive guide with 20 questions about website redesign, and answering them can save you hundreds to thousands of euros in SEO.

View the guide

We speak your developers’ language

1.

Thanks to the development of our own technical SEO tool, we know in detail the principles on which search bots work.

2.

We have programming experience, so we know exactly how to communicate the task to your developer.

3.

We have completed dozens of redesigns and have helped solve unusual problems as well.

Indicative pricing

If you lose 10%, 30%, or even 50% of SEO performance for a year, how much money will that be? This is the basic question we look to answer so that we can set the best possible balance between price and benefit.

Price is influenced by many factors, such as the scope and complexity of the website and the extent of intervention in the existing solution. That is why the price range is broad.

The service price usually ranges from €700 – €8,000 excluding VAT.

Redesign specialists at Spotibo

Ján Januška

Tomáš Ďurovič

What do we handle during a redesign?

1. We analyze the risks
- We identify the most important and less important pages from the perspective of organic search.
- We agree on how much attention to give these pages during the redesign.
2. We prepare the website for redesign from an SEO perspective
- We set rules for URLs.
- We determine which pages and images need to be transferred to the new website.
- We evaluate which pages can be removed and where they should potentially be redirected.
- We define redirect rules.
- We check whether the proposed URLs work correctly (e.g. www, https, and similar).
- We agree on what content changes to make immediately after the redesign (what to keep, what to adjust).
- We check internal linking between pages (the so-called information architecture).
3. We set up on-page SEO for the new website
- We prepare requirements so the new website meets search engine expectations (e.g. loading speed, mobile version, sitemap, etc.).
- During development, we continuously review proposals, code, and potential issues (e.g. hidden content, pagination).
- We propose how different types of pages should be linked to each other.
- Before launching the new website, we do one more technical check of everything.
- Consultations are of course part of the whole process.
If only the design is changing (and not the system in the background), it is less demanding from an SEO perspective.
4. We give you content recommendations
- If needed, we conduct keyword analysis and based on it adjust the main pages or propose new ones.
- We set rules for content creation – how to use keywords in titles, headings, etc.
5. We set up SEO analytics
- We prepare a list of the most important pages that need to be monitored to ensure they work properly after the redesign.
- We start keyword monitoring – tracking how they rank in search engines.
- We monitor whether users are hitting error pages (404 and similar).
6. After launch, we check and monitor everything
- We carry out a final technical review after deployment to make sure nothing is preventing the website from being indexed by search engines.
- We monitor the website’s progress after one day, one week, and one month from launch.
- We set up automatic monitoring of core SEO parameters so everything stays under control.
- If search engines get stuck somewhere or misunderstand something, we try to guide them.