Do you have filled titles on your site? Are they optimized correctly? What is the length of your title? Do you have an original title for each page?
A title is one of the ranking factors for search engines, and besides that, it is important as an element that makes snippets in SERPs more visible and can influence users to click through to your page.
At Spotibo, you can get automatic results for these issues regarding titles:
- Title tag is empty or not set
- Duplicate titles
- Title tag is too short
- Title tag is too long
- Pages with more than one title in head
Title tag is empty or not set
Why does the error occur?
Some of your titles on the web are not set or might be empty.
How does it impact SEO?
High importance: ★★★
The title tag is one of the most important parts of your content, as it also tells search engines what your page is all about. If you don’t set up your title, you are missing opportunities to use keywords that might help you rank higher and also look better in SERP. And, for example, if you are also missing the headings on your page, your page might not even show up in SERP for important keywords.
The title is also essential for web accessibility, and its absence makes it complicated for the blind to understand the content. Therefore, it shouldn’t be empty, and it should be written relevantly to your page and include your targeted keywords.
How to fix it
- At Dashboard, open issue Title tag is empty or not set.
- After clicking, you will land on Explorer sections, where you can filter and group the URLs as needed.
- Fill out all of your titles on the website and make sure they are descriptive, consist of relevant keywords and are no longer than 600px. You can check its length with our SERP preview tool.
Duplicate titles
Why does the error occur?
You have duplicate titles on your website, which means that there are at least two pages with the same title tag.
How does it impact SEO?
Low – mid importance: ★★☆
According to Google guidelines, each title should be descriptive and unique so users and therefore search engines can understand what the page is about. When you have the same title for more web pages, those web pages are competing for the same keywords with each other. Duplicate titles also mean that page doesn’t have a proper title consisting of main keywords, which leads to lower traffic from organic search.
However, there are rare cases when duplicate titles make sense. A typical example is a pagination on the website.
How to fix it
- At Dashboard, open issue Duplicate title.
- After clicking, you will land on Explorer sections, where you can see affected URLs.
- Click on the + button to see URLs with the same title.
- You should write a unique title for every page. Make sure they are descriptive, consist of relevant keywords and are no longer than 600px. You can check its length with our SERP preview tool.
Title tag is too short
Why does the error occur?
Some of your titles on the website are too short.
At Spotibo, we evaluate titles as too short if they are less than 200px, because shorter titles might look unattractive in snippets on SERPs.
How does it impact SEO?
Low importance: ★☆☆
If your titles are under the limit, the information they carry is not using the full potential and might not include relevant keywords. This might result in lower CTR.
How to fix it
- At Dashboard, open issue Title tag is too short.
- See the URLs with titles that are too short.
- Rewrite these titles, so you use their full-length potential.
Title tag is too long
Why does the error occur?
Some of your titles on the web are too long, which means their length is more than 600px.
How does it impact SEO?
Low importance: ★☆☆
If your titles are over the limit, the information they carry is usually shortened by search engines. That may look unattractive in SERPs, which might result in lower CTR and organic traffic.
How to fix it
- At Dashboard, open issue Title tag is too long.
- See the URLs with titles that are too long.
- Rewrite your title tag and make it shorter. If you are not sure what will equal to 600px, you can just write your new title with our SERP preview tool and see immediately if it will work for all search engines.
Pages with more than one title in head
Why does the error occur?
Insection of a page, there were more titles added in the source code.
How does it impact SEO?
High importance: ★★★
Two or more title tags can confuse search engines so they can either pick one of them or even ignore them all. That’s why there should always be only one unique title tag for each page.
How to fix it
- At Dashboard, open issue Pages with more than one title in.
- After clicking, you will land on Explorer sections, where you can see impacted URLs.
- Remove all excessive titles from your pages and make sure there is only one.
